HS HYOSUNG

HS Hyosung’s Leading Star, Value Tree

“MASTERIA”, HS HYOSUNG's corporate symbol, blends the Latin words “Materia” (meaning “origin” or “tree/forest”) and “Aster” (referring to the goddess of stars). This portmanteau can also be interpreted as an amalgamation of “Master” and “Material”.

HS HYOSUNG logo is inspired by the “Star”, which has been with HYOSUNG’s name as the “Morning Star” and guides the world and our lives towards a more value-oriented path, and the “Tree” that represents a healthy future through its robust vitality, growth, and creation of multifaceted values like clean air and cool shade.

As a manifestation of the “Leading Star” and “Value Tree” that contributes to the world’s development and provides limitless possibilities and value to humanity, the logo also embodies HS HYOSUNG's vision.